Building
Building
Building

You’ve made the leap
The challenge now isn’t just building, it’s building the right thing. This is the stage where support matters most. You’re navigating everything from product strategy and UX to early legal docs, budgets, and operations.
Connect with a Partner
We’ve handpicked partners who can help you turn your idea into something real.

Brand Strategist / Agency
Brand strategy & positioning | Brand identity & logo | Website copy & messaging
We help founders show up with credibility from day one. Most come to us through a referral, knowing they need to do things the right way. We start by asking the questions most founders haven't had time to answer, about positioning, differentiation and what they really stand for. Then we translate that thinking into a distinctive brand identity that builds trust with customers, investors and partners from launch.
Member Benefits
We offer founders a complimentary Brand Clarity Check. A focused session where we assess your positioning, review what you have so far, and identify the gaps between where your brand is and where it needs to be. You'll walk away with clear, expert perspective and practical next steps. It's our way of making sure every founder we work with starts on the right foot.
We help founders show up with credibility from day one. Most come to us through a referral, knowing they need to do things the right way. We start by asking the questions most founders haven't had time to answer, about positioning, differentiation and what they really stand for. Then we translate that thinking into a distinctive brand identity that builds trust with customers, investors and partners from launch.
Member Benefits
We offer founders a complimentary Brand Clarity Check. A focused session where we assess your positioning, review what you have so far, and identify the gaps between where your brand is and where it needs to be. You'll walk away with clear, expert perspective and practical next steps. It's our way of making sure every founder we work with starts on the right foot.
We help founders show up with credibility from day one. Most come to us through a referral, knowing they need to do things the right way. We start by asking the questions most founders haven't had time to answer, about positioning, differentiation and what they really stand for. Then we translate that thinking into a distinctive brand identity that builds trust with customers, investors and partners from launch.
Member Benefits
We offer founders a complimentary Brand Clarity Check. A focused session where we assess your positioning, review what you have so far, and identify the gaps between where your brand is and where it needs to be. You'll walk away with clear, expert perspective and practical next steps. It's our way of making sure every founder we work with starts on the right foot.
IP Australia supports founders by providing access to trusted, practical intellectual property information aligned to different stages of the business journey. Founders are directed to IP Australia’s business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision‑making, reduces risk and helps founders build capability to commercialise and grow their businesses sustainably.
Member Benefits
IP Australia provides access to trusted, practical intellectual property (IP) information to support different stages of the business journey. Founders are directed to IP Australia’s free business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision making and helps founders build capability to commercialise and grow their businesses sustainably.
IP Australia supports founders by providing access to trusted, practical intellectual property information aligned to different stages of the business journey. Founders are directed to IP Australia’s business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision‑making, reduces risk and helps founders build capability to commercialise and grow their businesses sustainably.
Member Benefits
IP Australia provides access to trusted, practical intellectual property (IP) information to support different stages of the business journey. Founders are directed to IP Australia’s free business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision making and helps founders build capability to commercialise and grow their businesses sustainably.
IP Australia supports founders by providing access to trusted, practical intellectual property information aligned to different stages of the business journey. Founders are directed to IP Australia’s business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision‑making, reduces risk and helps founders build capability to commercialise and grow their businesses sustainably.
Member Benefits
IP Australia provides access to trusted, practical intellectual property (IP) information to support different stages of the business journey. Founders are directed to IP Australia’s free business resources, tools and expert insights to help them understand, protect and manage their IP. This approach supports informed decision making and helps founders build capability to commercialise and grow their businesses sustainably.

Executive Coach / Leadership Agency
Culture & values development | Co-founder coaching | Performance & feedback systems
Building high-performance culture is not about values designed in a one-off workshop; it is about building a system of high-performance to embed behaviours, rituals and leadership practices that create accountability, trust and momentum. Without this we find teams pull in different directions, execution can be slow and inconsistent, trust is low and friction is high.
Member Benefits
Refer to The Scalare Leadership Lab Series https://docs.google.com/document/d/1oU3qLRilJR2q-KzrH_kXPa4KKb0P2YugTiXvVlqxp2I/edit?tab=t.0
Building high-performance culture is not about values designed in a one-off workshop; it is about building a system of high-performance to embed behaviours, rituals and leadership practices that create accountability, trust and momentum. Without this we find teams pull in different directions, execution can be slow and inconsistent, trust is low and friction is high.
Member Benefits
Refer to The Scalare Leadership Lab Series https://docs.google.com/document/d/1oU3qLRilJR2q-KzrH_kXPa4KKb0P2YugTiXvVlqxp2I/edit?tab=t.0
Building high-performance culture is not about values designed in a one-off workshop; it is about building a system of high-performance to embed behaviours, rituals and leadership practices that create accountability, trust and momentum. Without this we find teams pull in different directions, execution can be slow and inconsistent, trust is low and friction is high.
Member Benefits
Refer to The Scalare Leadership Lab Series https://docs.google.com/document/d/1oU3qLRilJR2q-KzrH_kXPa4KKb0P2YugTiXvVlqxp2I/edit?tab=t.0
Westpac is the only major bank that will lend to start-ups. With a solid business plan, founders could access up to $50,000 to help launch a business.
Member Benefits
Westpac have set aside specialist startup and scaleup bankers for The Founders Union members - so you can get the access support and service you need when taking that next step for your business.
Westpac is the only major bank that will lend to start-ups. With a solid business plan, founders could access up to $50,000 to help launch a business.
Member Benefits
Westpac have set aside specialist startup and scaleup bankers for The Founders Union members - so you can get the access support and service you need when taking that next step for your business.
Westpac is the only major bank that will lend to start-ups. With a solid business plan, founders could access up to $50,000 to help launch a business.
Member Benefits
Westpac have set aside specialist startup and scaleup bankers for The Founders Union members - so you can get the access support and service you need when taking that next step for your business.

Fractional CFO / Finance Agency
Startup CFO advisory | Budgeting & forecasting | KPI/metric dashboards
We are the financial co-pilot for Australia's most ambitious companies. We work with seed to series B companies who are looking to raise capital and scale. Our mission is to help founders, win.
Member Benefits
Free 30 minute Discovery Call to talk through your business and provide feedback on support that might be useful.
We are the financial co-pilot for Australia's most ambitious companies. We work with seed to series B companies who are looking to raise capital and scale. Our mission is to help founders, win.
Member Benefits
Free 30 minute Discovery Call to talk through your business and provide feedback on support that might be useful.
We are the financial co-pilot for Australia's most ambitious companies. We work with seed to series B companies who are looking to raise capital and scale. Our mission is to help founders, win.
Member Benefits
Free 30 minute Discovery Call to talk through your business and provide feedback on support that might be useful.

Venture Capital Firm / Investor
Investment (Seed) | Investment (Pre-Seed) | Capital strategy & roadmap
We support ambitious founders with their first institutional cheque and the guidance to help build something that lasts. Founders we back gain access to honest advice, practical insight, and long-term support at every stage of their journey. We work closely with a small number of founders we genuinely believe in, so every investment comes with real time, attention, and commitment. As a listed company, we’re able to back early-stage businesses for the long haul.
Member Benefits
We back early-stage tech companies led by ambitious, coachable founders. You’ve found product traction and are raising on a sub $10m valuation. We’re selective and hands-on - looking for founders who want the right support and who are ready to scale with partners who know what it takes to win. Apply at scalarepartners.com
We support ambitious founders with their first institutional cheque and the guidance to help build something that lasts. Founders we back gain access to honest advice, practical insight, and long-term support at every stage of their journey. We work closely with a small number of founders we genuinely believe in, so every investment comes with real time, attention, and commitment. As a listed company, we’re able to back early-stage businesses for the long haul.
Member Benefits
We back early-stage tech companies led by ambitious, coachable founders. You’ve found product traction and are raising on a sub $10m valuation. We’re selective and hands-on - looking for founders who want the right support and who are ready to scale with partners who know what it takes to win. Apply at scalarepartners.com
We support ambitious founders with their first institutional cheque and the guidance to help build something that lasts. Founders we back gain access to honest advice, practical insight, and long-term support at every stage of their journey. We work closely with a small number of founders we genuinely believe in, so every investment comes with real time, attention, and commitment. As a listed company, we’re able to back early-stage businesses for the long haul.
Member Benefits
We back early-stage tech companies led by ambitious, coachable founders. You’ve found product traction and are raising on a sub $10m valuation. We’re selective and hands-on - looking for founders who want the right support and who are ready to scale with partners who know what it takes to win. Apply at scalarepartners.com
Field of Play crafts dynamic identities for emerging businesses with bold ambitions — creating brands that carry your vision forward. Our design process is as playful as it is pragmatic. We work with you to understand who you are and where you’re going, and shape a story that elevates and endures.
Member Benefits
Field of Play crafts dynamic identities for emerging businesses with bold ambitions — creating brands that carry your vision forward. Our design process is as playful as it is pragmatic. We work with you to understand who you are and where you’re going, and shape a story that elevates and endures.
Member Benefits
Field of Play crafts dynamic identities for emerging businesses with bold ambitions — creating brands that carry your vision forward. Our design process is as playful as it is pragmatic. We work with you to understand who you are and where you’re going, and shape a story that elevates and endures.
Member Benefits
FundFindrs helps founders unlock non-dilutive capital through the R&D Tax Incentive and other grant opportunities — without giving up equity. We specialise in identifying eligible R&D activities, preparing compliant claims, and maximising returns so founders can extend their runway, reinvest in growth, and fuel innovation. Whether you're building your first product or scaling into new markets, we ensure you don’t leave money on the table. Our process is fast, founder-friendly, and designed to deliver real cash flow benefits — so you can focus on building, not budgeting.
Member Benefits
FundFindrs offers a comprehensive R&D funding support package tailored for founders. 1. No-win, no-fee on R&D Tax Incentive claims 2. FREE review of previous R&D Tax Incentive claims to identify missed opportunities and provide strategies to maximise future returns. 3. 1-hour strategy session with our R&D specialists to map out your eligibility, optimise your claim structure, and ensure you're capturing the full value of your innovation. This offer is designed to help founders unlock non-dilutive capital, extend their runway, and fuel growth.
FundFindrs helps founders unlock non-dilutive capital through the R&D Tax Incentive and other grant opportunities — without giving up equity. We specialise in identifying eligible R&D activities, preparing compliant claims, and maximising returns so founders can extend their runway, reinvest in growth, and fuel innovation. Whether you're building your first product or scaling into new markets, we ensure you don’t leave money on the table. Our process is fast, founder-friendly, and designed to deliver real cash flow benefits — so you can focus on building, not budgeting.
Member Benefits
FundFindrs offers a comprehensive R&D funding support package tailored for founders. 1. No-win, no-fee on R&D Tax Incentive claims 2. FREE review of previous R&D Tax Incentive claims to identify missed opportunities and provide strategies to maximise future returns. 3. 1-hour strategy session with our R&D specialists to map out your eligibility, optimise your claim structure, and ensure you're capturing the full value of your innovation. This offer is designed to help founders unlock non-dilutive capital, extend their runway, and fuel growth.
FundFindrs helps founders unlock non-dilutive capital through the R&D Tax Incentive and other grant opportunities — without giving up equity. We specialise in identifying eligible R&D activities, preparing compliant claims, and maximising returns so founders can extend their runway, reinvest in growth, and fuel innovation. Whether you're building your first product or scaling into new markets, we ensure you don’t leave money on the table. Our process is fast, founder-friendly, and designed to deliver real cash flow benefits — so you can focus on building, not budgeting.
Member Benefits
FundFindrs offers a comprehensive R&D funding support package tailored for founders. 1. No-win, no-fee on R&D Tax Incentive claims 2. FREE review of previous R&D Tax Incentive claims to identify missed opportunities and provide strategies to maximise future returns. 3. 1-hour strategy session with our R&D specialists to map out your eligibility, optimise your claim structure, and ensure you're capturing the full value of your innovation. This offer is designed to help founders unlock non-dilutive capital, extend their runway, and fuel growth.

Executive Coach / Leadership Agency
Co-founder coaching | Founder wellbeing/burnout | Culture & values development
I help founders stay clear, focused and resilient as they scale. I’ve coached startup founders from ideation to creation, from scale to exit. I blend inside knowledge and best practices from other founders with evidenced based advice. Together we sharpen strategic decisions, navigate investor and board relationships, and manage the personal pressures of leadership. I also help founders build high-performing teams with clear roles, strong collaboration and constructive challenge, so the business can grow without relying solely on the founder.
Member Benefits
I help founders stay clear, focused and resilient as they scale. I’ve coached startup founders from ideation to creation, from scale to exit. I blend inside knowledge and best practices from other founders with evidenced based advice. Together we sharpen strategic decisions, navigate investor and board relationships, and manage the personal pressures of leadership. I also help founders build high-performing teams with clear roles, strong collaboration and constructive challenge, so the business can grow without relying solely on the founder.
Member Benefits
I help founders stay clear, focused and resilient as they scale. I’ve coached startup founders from ideation to creation, from scale to exit. I blend inside knowledge and best practices from other founders with evidenced based advice. Together we sharpen strategic decisions, navigate investor and board relationships, and manage the personal pressures of leadership. I also help founders build high-performing teams with clear roles, strong collaboration and constructive challenge, so the business can grow without relying solely on the founder.
Member Benefits
Scalare Services equips founders with seasoned experts across finance, commercial growth, and transactions. We deliver hands-on financial management, sales enablement, M&A advisory, and capital raise readiness. From forecasting, pricing, and bookkeeping to deal negotiation and investor engagement, we embed with your team to strengthen strategy, accelerate growth, and secure optimal outcomes.
Member Benefits
Join Lauren, our Chief Revenue Rocketeer, for a complimentary one-hour session to unpack your go-to-market strategy. She’ll dive into your business, explore what’s working, and identify the gaps holding you back. You’ll walk away with practical insights and next steps to sharpen your commercial approach and drive growth.
Scalare Services equips founders with seasoned experts across finance, commercial growth, and transactions. We deliver hands-on financial management, sales enablement, M&A advisory, and capital raise readiness. From forecasting, pricing, and bookkeeping to deal negotiation and investor engagement, we embed with your team to strengthen strategy, accelerate growth, and secure optimal outcomes.
Member Benefits
Join Lauren, our Chief Revenue Rocketeer, for a complimentary one-hour session to unpack your go-to-market strategy. She’ll dive into your business, explore what’s working, and identify the gaps holding you back. You’ll walk away with practical insights and next steps to sharpen your commercial approach and drive growth.
Scalare Services equips founders with seasoned experts across finance, commercial growth, and transactions. We deliver hands-on financial management, sales enablement, M&A advisory, and capital raise readiness. From forecasting, pricing, and bookkeeping to deal negotiation and investor engagement, we embed with your team to strengthen strategy, accelerate growth, and secure optimal outcomes.
Member Benefits
Join Lauren, our Chief Revenue Rocketeer, for a complimentary one-hour session to unpack your go-to-market strategy. She’ll dive into your business, explore what’s working, and identify the gaps holding you back. You’ll walk away with practical insights and next steps to sharpen your commercial approach and drive growth.

Commercial Lawyer / Firm
Employment & contractor contracts | Customer T&Cs / SaaS agreements | M&A and transaction support
Zed Law benefits founders by taking a no BS approach. We operate like a startup - we use Slack, Notion and AI tools. We are fast, nimble and efficient. Our founders know about our fees transparently and are always updated on costs. Most importantly, they get ex-top tier legal expertise in booting up their startup.
Member Benefits
Zed Law benefits founders by taking a no BS approach. We operate like a startup - we use Slack, Notion and AI tools. We are fast, nimble and efficient. Our founders know about our fees transparently and are always updated on costs. Most importantly, they get ex-top tier legal expertise in booting up their startup.
Member Benefits
Zed Law benefits founders by taking a no BS approach. We operate like a startup - we use Slack, Notion and AI tools. We are fast, nimble and efficient. Our founders know about our fees transparently and are always updated on costs. Most importantly, they get ex-top tier legal expertise in booting up their startup.
Member Benefits
Firmable helps founders grow their businesses by giving them access to accurate, up-to-date company and contact data across Australia. It makes it easy to identify target customers, build prospect lists, and reach decision-makers without manual research. With Firmable, founders can focus on selling and building relationships instead of chasing data, helping them scale faster and make smarter, data-driven decisions.
Member Benefits
Firmable helps founders grow their businesses by giving them access to accurate, up-to-date company and contact data across Australia. It makes it easy to identify target customers, build prospect lists, and reach decision-makers without manual research. With Firmable, founders can focus on selling and building relationships instead of chasing data, helping them scale faster and make smarter, data-driven decisions.
Member Benefits
Firmable helps founders grow their businesses by giving them access to accurate, up-to-date company and contact data across Australia. It makes it easy to identify target customers, build prospect lists, and reach decision-makers without manual research. With Firmable, founders can focus on selling and building relationships instead of chasing data, helping them scale faster and make smarter, data-driven decisions.
Member Benefits
Can't find the partner you're looking for?
Let us know — we’re always expanding our network to bring in more of the right support.
Can't find the partner you're looking for?
Let us know — we’re always expanding our network to bring in more of the right support.
Can't find the partner you're looking for?
Let us know — we’re always expanding our network to bring in more of the right support.
Perks for your stage
We’ve pulled together perks that help you move faster and build smarter. From free credits to discounted plans, these are the must-have platforms for any startup. Perks will be live very shortly, so make sure you sign up to get early access to every deal when they drop.
Chainguard
Free Trial
Snowflake
Fuel Your Scale: Get $1,250 in Free Snowflake Credit
Westpac
Get VIP Access and Support
Kashcade
50% Off R&D Loan Set-up Fee
Dell Technologies
Build smarter and save with Dell
Veraty
Try Veraty free + 50% off your first year of legal counsel
Athena Board
10% off and no onboarding fees
MYOB
Solo by MYOB free for 12 months
Zoho
Get up to $6k worth of Zoho credits
Pinch Payments
Learn how Pinch can support you
Atlassian
50 seats for $0
Chainguard
Free Trial
Snowflake
Fuel Your Scale: Get $1,250 in Free Snowflake Credit
Westpac
Get VIP Access and Support
Kashcade
50% Off R&D Loan Set-up Fee
Free membership, forever.
Membership to The Founders Union is, and always will be, free. Because whether you’re just starting out or already scaling, you deserve access to the right tools, people, and perks, with no strings attached. Here’s what you get:
Free membership, forever.
Membership to The Founders Union is, and always will be, free. Because whether you’re just starting out or already scaling, you deserve access to the right tools, people, and perks, with no strings attached. Here’s what you get:
A community for everyday support.
Membership to The Founders Union is, and always will be, free. Because whether you’re just starting out or already scaling, you deserve access to the right tools, people, and perks, with no strings attached. Here’s what you get:
Benefits built for members
Membership to The Founders Union is, and always will be, free. Because whether you’re just starting out or already scaling, you deserve access to the right tools, people, and perks, with no strings attached. Here’s what you get:

An ecosystem that gives back
Our profits flow into new opportunities — whether that’s funding the next wave of founders or improving the ecosystem we all benefit from. That means when you join, you’re not just getting help, you’re fuelling what comes next.
International Tower Three, Level 17/300 Barangaroo Ave, Barangaroo NSW 2000
International Tower Three, Level 17/300 Barangaroo Ave, Barangaroo NSW 2000
International Tower Three, Level 17/300 Barangaroo Ave, Barangaroo NSW 2000







